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What Food To Try in Okinawa and Food Prices

How much does lunch and dinner cost

Examples of food prices, cafes, street food and other dining options in Okinawa for 2025.

National currency: Yen, symbol — ¥ (international currency code JPY).
General Cafe Price Guide
Average prices in Okinawa cafes and restaurants
$5.5 
Quick Lunch for One
Starting from $3.46
$31.1 
Dinner for Two
to celebrate your trip
Starting from $20.74
$6.2 
Combo Meal
Starting from $5.18

What to Try in Okinawa

Must-try Dishes
Okinawa Soba - Okinawa Noodle Soup - Thick wheat noodles served in a rich pork broth, topped with slices of stewed pork, green onions, and a sprinkle of bonito flakes. Locals usually enjoy this hearty dish for breakfast to kickstart their day.

Taco Rice - Taco Rice - A fusion of American and Okinawan cuisine, consisting of seasoned ground beef, lettuce, tomatoes, and cheese served over a bed of rice. Often found in casual eateries, this dish is a perfect quick lunch when you're on the go.

Goya Champuru - Bitter Melon Stir-Fry - A stir-fry featuring goya (bitter melon), tofu, and pork or Spam, sautéed in a savory soy sauce mixture. It’s a staple for dinner in most homes; locals swear by its health benefits, especially during the humid months.

Rafute - Braised Pork Belly - Tender pork belly slow-cooked in a mixture of soy sauce, sake, and brown sugar until it's melt-in-your-mouth delicious. This local specialty is typically served during special occasions, with family sharing the dish at the dinner table.

Konbu Cha - Seaweed Soup with a Twist - A soup made with kombu (seaweed), typically paired with a bit of miso or served hot, creating an unexpected savory combination with rice. Many locals enjoy this dish during colder months, as a comforting meal that warms them right up.

Awamori Rice - Awamori Infused Rice - Fragrant rice cooked with awamori, a local rice liquor, giving it a unique depth of flavor. Commonly eaten during the summer festivals, it pairs well with grilled fish or chicken.

Shikuwasa Juice - Citrus Dressing with Rice - Sushi rice lightly dressed with shikuwasa citrus, creating a bright and refreshing dish. It's often served in late summer, when the fruit is in season, showcasing Okinawan's knack for using local ingredients.

By the way, don’t be surprised if you see a lot of Spam in Okinawan dishes; it's a beloved ingredient that highlights the region's unique food history!

Desserts & Drinks
Okinawa Coffee - 沖縄コーヒー (local coffee blend) - This is typically brewed with a unique, rich blend of coffee beans from the region, served hot and often enjoyed in cozy cafes. Locals sip it leisurely in the afternoon, sometimes paired with a slice of homemade cake.

Shikuwasa Juice - シークワーサージュース (citrus drink) - A refreshing sour juice made from shikuwasa, a local citrus fruit, served chilled over ice. It's a popular choice during the summer months, often enjoyed at beachside stalls while soaking in the sun.

Okinawa Awamori - 泡盛 (traditional liquor) - This distilled spirit is made from long-grained rice and has a distinct, smooth flavor. Enjoyed during festive occasions and often served in small cups with a splash of water, it comes with a bit of a kick that sneaks up on you (by the way, it’s stronger than many expect).

Chinsuko - チンスコー (traditional cookie) - These crunchy, slightly sweet cookies are made with flour, lard, and sugar, often enjoyed with your coffee or tea. Perfect to share with friends during casual gatherings or have as a snack while exploring local markets.

Sata Andagi - サータアンダギー (donut-like treat) - Deep-fried and fluffy, these sweet round dumplings have a crispy exterior and are light on the inside. Commonly found at festivals or celebrations, you can see them being sold at street fairs, where they’re best enjoyed warm, dusted with sugar.

Food and Groceries in Okinawa

Vegetables, Fruits and Bread
Bread $2.33
Bananas $2.42
Oranges $2.96
Potatoes $3.16
Apples $3.85
Beverages
Water 1.5L $0.94
0.5L Local Beer $2.18
Imported Beer $3.06
Wine Rating >4.0 $6.91
Milk 1L $1.67

Various Groceries
Meat (Beef or Pork) $16.78
Chicken $9.56
Cigarettes $3.94
Rice $3.87
Local Cheese $12.03

Overview of Cuisine and Specialties

The lunchtime hustle in Naha is a lively sight. By noon, the local eateries are buzzing with families and office workers all diving into bowls of Okinawa soba or plates of goya champuru. Typical lunch hours run from 11:00 AM to 2:00 PM, making this one of the most vibrant times to explore the island's culinary scene.

In terms of pricing, meals can vary widely depending on the district. You might grab a hearty bowl of soba for around ¥700 in local spots, while a more upscale restaurant might charge around ¥1,800 for a similar dish. Dining areas like Kokusai Dori are known for their range of options. Here, you can find everything from cheap izakayas to more refined venues, but expect prices to jump a bit in busier tourist areas.

When it comes to payment customs, cash is still king in Okinawa, despite the growing acceptance of credit cards in larger establishments. Many diners will use cash to settle their bills, and it’s uncommon to see tipping practices here. The service is generally attentive, and staff usually don’t expect gratuities.

A notable dining habit is the communal style of eating. Locals often order multiple dishes to share—a great way to experience a variety of flavors. This habit can be a revelation for visitors; oftentimes they might make the mistake of ordering a separate entree, not realizing that sharing is how meals are typically enjoyed.

Another common visitor misconception is around meal timing. Many tourists tend to keep to typical Western dinner times and may find restaurants closed earlier than expected. Dinner typically starts around 6:00 PM and can go as late as 9:00 PM, depending on the establishment. If you’re planning to dine out, arriving a little earlier is always a good idea to avoid the rush—especially if you're in a popular area like Shuri or Chatan.

Seasonality also plays a role in pricing. For instance, in summer, you might pay a little more for fresh seafood, as this is when local catches are at their peak, whereas winter can bring some lower prices, particularly for warming dishes.

As you explore, remember that local markets brim with fresh produce and ready-to-eat meals, perfect for a quick lunch. The Makishi Public Market is a fantastic spot for this, offering a myriad of fresh ingredients and local snacks. Just know that getting there before noon is wise, as vendors often close up early in the afternoon.

In a city where dining habits are evolving, younger locals are increasingly embracing international cuisines while holding onto traditional dishes. It’s this blend that keeps Okinawa's food culture dynamic and fresh, reflecting the ongoing interplay between the old and the new.