I Amsterdam

  I Amsterdam stands at the heart of Amsterdam, near the renowned Rijksmuseum. Created in 2004, this iconic sign symbolizes the city’s vibrant spirit and serves as a popular photo spot for visitors. Spanning 23 meters in length, the large letters invite people to climb, pose, and capture memorable moments against the backdrop of Amsterdam's picturesque architecture. The area is particularly lively in the spring months of April and May when the nearby parks bloom with flowers. While you're there, take a leisurely stroll around Museumplein to explore more about the city’s rich cultural heritage.